ROOTED HERE is a survey of landscape, legacy, mapping, and memory. This visual identity was created for the Rutgers Newark Graphic Design Program Senior Capstone Exhibition 2023.
Rooted Here’s logomark was inspired from topographic elements on a map. The idea was to showcase the growth of the senior class through the elevated letterforms.
The topographic waves were something we adored. So, we expanded it further to create textures. You might even be able notice the letterform in the shape of the waves too!
Once the visual identity was established, the invitation cards were then produced, along with some other items.
There even were some assets created for the Instagram page of the senior class.
Here are some pictures of the exhibition. There are some elements of the brand that are present within the gallery. The results were dope.
