This festival is a culmination of Hispanic and Latino culture in New Jersey. Created by the Spanish and Portuguese department in Rutgers Newark, they acquired three students from the design department to tackle this visual identity. SOMOS, defining “We Are”, was the message and theme we chose as our prompt.

This is the solution we created. A logomark with many flags from different Hispanic and Latino countries, spelling out SOMOS as its the name we gave to the festival.

Then we created some flyers, posters, stickers and even shirts too!

Another major part of the project was to create a mural.

The mural features three main elements. The “rainbow” at the bottom represents the path traveled by immigrants for us, the new generation. The logomark which is the main identity and the background, which is filled with elements such as dancers and music notes which represent this culture.