Small Business Week (SBW) is Newark’s premiere small business convention. SBW is a free annual 5-day experience for entrepreneurs, providing opportunities, resources, and cultural celebration.

There was not much to update with what was the current logomark for SBW.

The goal was to relocate the type from the bottom right to the bottom of the logomark. This would create a different type of lockup that ended can be easier for the viewers of SBW.

This was the result.

And thus began the marketing campaign.

And a couple of cool reels.