The North Bergen Effect

Urban Design Guidebook is the second media of a three-piece capstone project. This guidebook goes over the basics of urban design. It utilizes scenes from a town called North Bergen, which is the hometown of the designer. The affordances are outlined, completely edited into the original photography. Full size 6” x 9”.

Front and back cover of guidebook. Imagery used showcases a prime example of urbanism in the town of North Bergen.

The purpose of this guidebook is to highlight the affordances that pertain to the specific chapters. Affordances were edited into the original photography.

Street art is the second area of urban design touched upon by this guidebook. Mural artwork was created by the designer himself, and later edited into the images used.

Three main colors were utilized throughout the design of this guidebook. In this case, green was being used for green areas.

Along with the guidebook, the first piece of this project includes a video that utilizes urban design to show the possible outcome in North Bergen.

The final piece of this project is a toolkit that engages its users to design their own town using urban design elements.